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Scott Aubitz provides insights about omnichannel retail on RetailingTodayWinning the race for omnichannel excellence

April 18, 2014

In the last 12 months the buzz around omnichannel has become the most consistently discussed trend for major retailers. It’s always noteworthy when a trend emerges and becomes a part of the mainstream conversation so quickly, but what is even more noteworthy is how fast omnichannel has become standard operating procedure.
This has left many retailers simultaneously trying to understand the impacts of omnichannel on their business, while trying to successfully merge their retail and e-commerce business into…

Read the full article here.

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